**Pleasanton's Community of Character Collaborative** is a committee of volunteers representing the Pleasanton Unified School District, City of Pleasanton, Pleasanton Chamber of Commerce and other organizations who are working together to create a community culture that is built on values: goodwill and community-accepted character traits through inspirational motivational and recognition programs.



The Mission of the Pleasanton Community of Character Collaborative is to create a community culture built on values, goodwill, and community accepted traits of responsibility, compassion, self-discipline, honesty, respect and integrity.


Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Day

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • Senior Support - Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

Martin Luther King, Jr

Fellowship Breakfast

Monday, Jan 27, 2020


at the Doubletree by Hilton

This is the 20th annual MLK Fellowship breakfast in the Tri-Valley, honoring the legacy of Dr. Martin Luther King, Jr.  We honor individuals who exemplify the life and values of Dr. King.

Tickets are available at the Pleasanton Chamber website:  www.Pleasanton.org

Make a Difference Festival

Sat, Jan 18, 10am-2pm

at the Pleasanton Senior Center

Over 35 Community Service organizations will be available to explain how you can be of community service.

Emergency Preparation will help your family be prepared with 72 hour kits, water storage, preparing your home for earthquakes, how to save your important documents and communication plans.

Health and Wellness tables will show how you can be more healthy and enjoy life.

Your kids will enjoy the police dogs and being able to see a patrol car up close.

Free Admission, Free Parking.

Annual Community of Character Awards

Nominations are open for The Community of Character Collaborative 2020 Awards for Character and Community Service.

Nomination forms are available by going to our Awards page.

Juanita Haugen Awards recipients exhibit the values of the Community of Character through their great examples of service, while living the values of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity

Juanita Haugen Memorial

Scholarship Recipients Named

The Community of Character Collaborative has selected 4 students to receive the $1,000 scholarship from Pleasanton High Schools.

This year's recipients from Amador Valley High School are Olivia Ferrari, daughter of Jason and Diane Ferrari, and Jessica Luan, daughter of Shaofeng Luan and Jing Wu.

From Foothill High School, Trinity Chang, daughter of Eric Chang and Sophie Liu, and Alexander Chen, son of Ke Chen and Yuan Liu. 

Their stories and amazing accomplishments are on the scholarship page.  (Click Here)


Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 


YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...



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