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Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Festival

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • CityServe - "Adopt a Senior" Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

  • Special Olympics Events

Juanita Haugen

2024 Annual Awards to

Wayne Johnson, Lynn Gatehouse & Sunflower Hill

(See details on the 2024 Awards Page)

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Class of 2024 Juanita Haugen 

Community of Character Scholarships

The Amador Valley recipients are:

Ishmeet, Dhillon, Ajay Reyes, Matteo Gable, Madeline Zhang and Jessi Oropeza. 

The Foothill High recipients are:

Elias Benard, Jake Grijalva, Peter Bennett, Colin Harrison and Valentina Avalos. 

The Village High School recipient is

David Peregrina. 

(See their accomplishments in the Scholarship tab)













MLK Legacy Award Recipients

Suzanne Beck

Catherine Brown

REACH of the Tri-Valley

Tickets are Available at the Chamber Website:

Everyone welcome to attend,

ticket price is $60 

Doubletree by Hilton at 7:30am

Suzanne Beck

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2024 Scholarship Recipients Photo.jpg

.Suzanne is the “Ambassador” of the SF Bay Area Dress a Girl Around the World.

Catherine Brown

Catherine is a first-grade teacher at Fredricksen Elementary School in Dublin


Tri-Valley Reach builds inclusive communities for adults with intellectual and developmental disabilities (I/DD) to live independently


Community of Character Collaborative.

501c3 Non-Profit Organization,

Tax ID: 26-0696969

Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 

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Help keep Juanita Haugen's

Memory alive

100% of donations go to

the Scholarship Fund, with no

Administrative Costs



YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...



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