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Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Festival

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • CityServe - "Adopt a Senior" Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

  • Special Olympics Events

Annual Awards given at the May 17, Luncheon.

(Details on the awards page)

All Recipients Photo jpg.jpg

Community of Character Collaborative announces Juanita Haugen Memorial Scholarship Recipients

Four high school seniors have been selected by the Community of Character Collaborative as recipients of the 2023 Juanita Haugen Memorial Scholarship.  Applicants were required to explain how their actions have reflected any or all the six characteristics adopted by the Pleasanton Unified School District, City of Pleasanton, the Pleasanton Chamber of Commerce, faith and other organizations:  compassion, honesty, respect, responsibility, integrity, and self-discipline. 


   Shree Billa              Tony Wang

   Isaac Gavino            Arian Moghni

See their stories on the 2023 Scholarships Page

Dr. Martin Luther King Jr

Fellowship Breakfast

MLK Legacy Award Recipients

Matt Troiano

Ronnie Forbes

Kelly O'Lague

(CLICK for MLK page for recipient details)


Matt                   Ronnie                    Kelly      

Community of Character Collaborative.

501c3 Non-Profit Organization,

Tax ID: 26-0696969

Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 

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Help keep Juanita Haugen's

Memory alive

100% of donations go to

the Scholarship Fund, with no

Administrative Costs




YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...


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