**Pleasanton's Community of Character Collaborative** is a committee of volunteers representing the Pleasanton Unified School District, City of Pleasanton, Pleasanton Chamber of Commerce and other organizations who are working together to create a community culture that is built on values: goodwill and community-accepted character traits through inspirational motivational and recognition programs.



The Mission of the Pleasanton Community of Character Collaborative is to create a community culture built on values, goodwill, and community accepted traits of responsibility, compassion, self-discipline, honesty, respect and integrity.


Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Day

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • Senior Support - Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

Juanita Haugen Scholarships Awarded to four

High School Seniors


Sahana Kumar and Delaney Rohers of Amador Valley High School and Sarah Molina and Sadie Brown Markova of Foothill High School were selected as the 2022 recipients of the Juanita Haugen Memorial Scholarship.


Their stories and amazing accomplishments are on the scholarship page.  (Click Here)

    Sahana Kumar             Delaney Rohers

    Amador Valley             Amador Valley


    Sara Molina               Sadie Brown

      Foothill                     Foothill  

Sahana Kumar.jpg
Sara Molina.png
Sadie Brown.jpeg
Delaney Roehrs.jpg

BBQ Fundraiser for the

Juanita Haugen Scholarship

Sat, Aug 20th at 6pm

In the beautiful back yard of former police captain, Craig Eicher

Meet Pleasanton Newcomers:

Police Chief - David Swing

Chamber Pres/CEO - James Cooper

Fire Chief - Joe Testa

Tickets at www.bit.ly/Summer22bbq


Juanita Haugen Award Recipients Announced

for 2022

Randy and Lisa Brown

Ron Andre

 Aditi Balakrishna

Bernie Billen

PUSD Mariachi Music Program


will be honored at the annual luncheon on May 18, 2022 at the Senior Center

<Click Here> for their stories & photos

For tickets to the Luncheon: go to www.pleasanton.org

Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 

Help keep Juanita Haugen's

Memory alive

100% of donations go to

the Scholarship Fund, with no

Administrative Costs



YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...