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Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Festival

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • CityServe - "Adopt a Senior" Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

  • Special Olympics Events

Martin Luther King, Jr

Fellowship Breakfast

Mon, Jan 22,2024

Keynote Speaker is 

Jacqueline Brown of WorkDay.





Jacqueline D. Brown is a multi-faceted corporate professional, entrepreneur, author, and certified leadership coach with a remarkable journey that spans diverse realms from Finance, Product Development to Human Resources in the ever-evolving technology landscape. Her life's mission is deeply rooted in developing leaders who, in turn, cultivate inclusive workplace cultures where every individual's unique perspective is not merely embraced but genuinely valued.


Fueled by an ardent passion for equity, advancement, and diverse representation in executive leadership roles, Jacqueline stands as a beacon of change. Her tireless advocacy for Difference Invited Valued Embraced (DIVE) for Inclusion serves as a wellspring of empowerment and excellence.

MLK Legacy Award Recipients

Suzanne Beck

Catherine Brown

REACH of the Tri-Valley

Tickets are Available at the Chamber Website:

Everyone welcome to attend,

ticket price is $60 

Doubletree by Hilton at 7:30am

Suzanne Beck

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Suzanne Beck.jpg

.Suzanne is the “Ambassador” of the SF Bay Area Dress a Girl Around the World.

Catherine Brown

Catherine is a first-grade teacher at Fredricksen Elementary School in Dublin


Tri-Valley Reach builds inclusive communities for adults with intellectual and developmental disabilities (I/DD) to live independently

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Community of Character Collaborative.

501c3 Non-Profit Organization,

Tax ID: 26-0696969

Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 

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Help keep Juanita Haugen's

Memory alive

100% of donations go to

the Scholarship Fund, with no

Administrative Costs




YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...


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