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Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Festival

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • CityServe - "Adopt a Senior" Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

  • Special Olympics Events



The Pleasanton Community of Character Collaborative is excited to be a sponsor of this year's in person "Make a Difference Festival" on January 14, focusing on ways to get involved through volunteer service, as well as helping families to prepare for emergencies (both great new year's resolutions!).


Saturday, January 14, 2023, 10 am-2 pm

@ Pleasanton Senior Center, 5353 Sunol Blvd


  • 40 Tri-Valley Nonprofits will explain their programs and how volunteers can help - see the list at

  • Emergency Preparedness Experts will explain how to get started with 72 hour kits, Earthquake Preparedness, Food Storage, First Aid, Water Storage, Keeping Important Documents Safe

  • Police Department will have police dog demonstrations at 11am, noon and 1pm, as well as a SWAT vehicle

  • Fire Department will have a truck (weather permitting)

  • Preserving Family History - how to research & preserve it - by the Oakland Family History Center

Free to the public, all are welcome

We hope to see you there!

Dr. Martin Luther King Jr

Fellowship Breakfast

Monday, Janurary 23, 2023

8am to 9:30am

Doubletree, 7050 Johnson Dr, Pleasanton

Keynote Speaker

Dr. Will Nelson, VP PUSD

MLK Legacy Award Recipients

Matt Troiano

Ronnie Forbes

Kelly O'Lague

(CLICK for MLK page for recipient details)

Register Today:

Tickets: $40 per person

Proceeds to Juanita Haugen Memorial Scholarship



Matt                   Ronnie                    Kelly      

Dr William Nelson.jpg

Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 

Help keep Juanita Haugen's

Memory alive

100% of donations go to

the Scholarship Fund, with no

Administrative Costs




YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...


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