**Pleasanton's Community of Character Collaborative** is a committee of volunteers representing the Pleasanton Unified School District, City of Pleasanton, Pleasanton Chamber of Commerce and other organizations who are working together to create a community culture that is built on values: goodwill and community-accepted character traits through inspirational motivational and recognition programs.



The Mission of the Pleasanton Community of Character Collaborative is to create a community culture built on values, goodwill, and community accepted traits of responsibility, compassion, self-discipline, honesty, respect and integrity.


Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Day

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • Senior Support - Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

Juanita Haugen Scholarships Awarded to four

High School Seniors


Luana Yeung and Ellie Sara Huang of Amador Valley High School and Ella Grijalva and Anastasiya Markova of Foothill High School were selected.


Their stories and amazing accomplishments are on the scholarship page.  (Click Here)


Martin Luther King Legacy Awards to Nate Miley, Ruth Gaston and Denel McMahan at Virtual Event






Jonathan Epps gives a wonderful keynote address during the virtual event. He is an AVHS grad as well as valedictorian at Morehouse College.

  (Click to Hear Jonathon)


Nate Miley was elected to the Alameda County Board of Supervisors in November 2000 and is serving his sixth term this year. He has worked to engage communities, protect open space, strengthen our healthcare system, and create more livable and safe neighborhoods.

Ruth Stern Gasten was born in a tiny town in Germany in 1933, the year Hitler rose to power. She speaks of the rise of anti-Jewish edicts by the ruling Nazis, her father being taken to a concentration camp, and the family’s escape to the United States in 1939.  Ruth has joined the City of Livermore’s Equity and Inclusion Committee and serves on its affordable housing subcommittee.  She is a founder of the Tri-Valley Interfaith Interconnect.


Denel McMahan is a current senior at Dublin High School. He is the president of the Black Student Union at his school and has reached out to accomplish more within his community. He is a social media intern for the Diablo Black Men’s Group and works with Tri-Valley for Black Lives to hold events, like the Black Lives Matter Tri-Valley Sign Garden that took place last November. 

(Click to hear awardee comments)

Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 


YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...