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You can Help Pleasanton Students with Scholarships

This year the Pleasanton Community of Character Collaborative honored 5 students with scholarships of $1,000.  This scholarship honors former PUSD Board President, Juanita Haugen who passed away from cancer in 2007.  The initial scholarships were only two for $500.  To read about this year’s amazing students, go to / scholarships.


A BBQ Fundraiser and Auction will be held on August 19 to raise additional funds.  If you are reading this, YOU ARE INVITED!  The cost is $75 per person.  ( calendar/events/Aug 19)    (EVENT FLYER)

If you can’t come, you can help with an auction item, here are a few ideas.

  • Make a basket with “stuff” you don’t need.

  • Donate a gift certificate or unsold inventory from your business

  • Donate a service (photography, tax preparation, window cleaning)

  • If you have season tickets, donate a pair of tickets to an athletic event

  • If you have a vacation home or time share, donate a week or weekend stay

We have no administrative costs or paid employees, 100% of your donation will go to scholarships.  The Community of Character board is donating all the food for the BBQ.

Any donations would be appreciated and can be taken or sent to the Pleasanton Chamber address: (or we’ll pick it up).  777 Peters Ave, Pleasanton CA 94566

If you don’t have anything to donate, how about a dollar or two… or more… there’s a donation button on this page below: 

With YOUR HELP, we will increase the number of scholarships to Pleasanton High School students.

Questions?:  Contact: or call 925-846-4381 or 925-270-5097


Community of Character Collaborative.

501c3 Non-Profit Organization, Tax ID: 26-0696969


Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Festival

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • CityServe - "Adopt a Senior" Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

  • Special Olympics Events

Annual Awards given at the May 17, Luncheon.

(Details on the awards page)

All Recipients Photo jpg.jpg

Community of Character Collaborative announces Juanita Haugen Memorial Scholarship Recipients

Four high school seniors have been selected by the Community of Character Collaborative as recipients of the 2023 Juanita Haugen Memorial Scholarship.  Applicants were required to explain how their actions have reflected any or all the six characteristics adopted by the Pleasanton Unified School District, City of Pleasanton, the Pleasanton Chamber of Commerce, faith and other organizations:  compassion, honesty, respect, responsibility, integrity, and self-discipline. 


   Shree Billa              Tony Wang

   Isaac Gavino            Arian Moghni

See their stories on the 2023 Scholarships Page

Dr. Martin Luther King Jr

Fellowship Breakfast

MLK Legacy Award Recipients

Matt Troiano

Ronnie Forbes

Kelly O'Lague

(CLICK for MLK page for recipient details)


Matt                   Ronnie                    Kelly      

Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 

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Help keep Juanita Haugen's

Memory alive

100% of donations go to

the Scholarship Fund, with no

Administrative Costs




YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...


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