GOALS
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Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions.
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of: Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.
Events & Activities Sponsored,
Co-Sponsored or supported by the
Community of Character Collaborative
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Sponsored Activities
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Community of Character Awards & Luncheon
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Juanita Haugen Scholarships
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Juanita Haugen Awards for Character and Service
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Make a Difference Festival​
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Supported Activities -
CityServe - "Adopt a Senior" Christmas Gifts for seniors
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Tri-Valley Community Outreach Thanksgiving Dinner
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Special Olympics Events
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Martin Luther King Legacy Breakfast & Awards
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VOLUNTEER OPPORTUNITIES at the “Make a Difference Festival”
2026 –
This is the year to volunteer in your community.
Saturday, Jan 17, 2026
at the Pleasanton Senior Center
From 10am to 2pm. Free Admission
Volunteer Opportunities:
. Over 40 nonprofits in the Tri-Valley Area will be there to explain their volunteer opportunities. If you would like to give back to your community, this is where to learn how to do it. Being a volunteer can change your life for the better.
Service Opportunities at the Festival:
High school students can earn service time with these activities.
Families and kids can sign up to do these service activities.
TO Register: www.bit.ly/mad-vol
(1) Tying fleece blankets for the homeless and needy
(2) Making greeting cards for our local senior (for CityServe Families)
(3) Sorting Crayons for "The Crayon Initiative", for children in hospitals.
(4) Making doggie pull toys
BBQ/Auction Fundraiser raises $30,000 for PUSD Scholarships
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The annual BBQ/Auction fundraiser was held in the beautiful backyard of boardmember, Craig Eicher. A record number of attendees enjoyed a wonderful dinner, music by the Rusty Vinyl band and bidding on beautiful auction items.
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Many thanks to the attendees, donors of the auction items and board members for donating the entire costs of the dinner, decorations and other expenses. The entertainment was donated and provided by the "Rusty Vinyl" band.
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Board President, Marie Stapleton welcomed the guests. Speakers included: Maurice Ghysels, PUSD Superintendent of Schools and Bryan Gillette, one of the Community of Character Award winners this year.
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Community of Character Collaborative.
501c3 Non-Profit Organization,
Tax ID: 26-0696969
Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community. Juanita died on March 5, 2007 at age 69 after a long battle with cancer.
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Help keep Juanita Haugen's
Memory alive
100% of donations go to
the Scholarship Fund, with no
Administrative Costs
YMCA Recognizes Pleasanton's Community of Character Collaborative
The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.
The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.
The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.
The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.
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Not just words...
THIS IS ACTION!
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