**Pleasanton's Community of Character Collaborative** is a committee of volunteers representing the Pleasanton Unified School District, City of Pleasanton, Pleasanton Chamber of Commerce and other organizations who are working together to create a community culture that is built on values: goodwill and community-accepted character traits through inspirational motivational and recognition programs.



The Mission of the Pleasanton Community of Character Collaborative is to create a community culture built on values, goodwill, and community accepted traits of responsibility, compassion, self-discipline, honesty, respect and integrity.


Inspiring individuals, families and organizations within the city of Pleasanton to take responsibility for their choices and actions. 
Motivating individuals, families and organizations within the city of Pleasanton to make a difference in the world around them.
Recognizing individuals, families, and organizations within the city of Pleasanton for modeling the accepted Community of Character traits of:  Responsibility, Compassion, Self-discipline, Honesty, Respect and Integrity.

Events & Activities Sponsored, 

Co-Sponsored or supported by the

Community of Character Collaborative


Sponsored Activities

  • Community of Character Awards & Luncheon

  • Juanita Haugen Scholarships

  • Juanita Haugen Awards for Character and Service

  • Make a Difference Festival

  • Martin Luther King Legacy Breakfast & Awards


    • Supported Activities

  • CityServe - "Adopt a Senior" Christmas Gifts for seniors

  • Tri-Valley Community Outreach Thanksgiving Dinner

  • Special Olympics Events


Juanita Haugen Award Recipients for 2022

Randy and Lisa Brown

Ron Andre

 Aditi Balakrishna

Bernie Billen

PUSD Mariachi Music Program

<Click Here> for their stories & photos

Craig Eicher.jpg

Former Police Captain, Craig Eicher named President of the Community of Character


Craig was with the Pleasanton Police force for 32 years.  Prior to his retirement as Captain, he was the acting chief for over six months during the recent search for a new police chief.    His service included bike patrol, field training and detective before becoming a sergeant, lieutenant and captain for nine years.  He founded the Pleasanton Police Officers Charitable Foundation and was president of the Pleasanton Police Officers Association for several years.

Craig is a long-time Pleasanton resident.  Not only has he served the city long and well, he has been involved in charitable activities and was on the board of Hope Hospice and became President of their Board of Directors.  At a recent Special Olympics Track event, he spent the day helping to pass out awards to the athletes after their events.  Having married the daughter of Bob Widner, who is the creator of the wonderful Christmas display Widner World, he spends many months prior to Christmas helping to prepare Widner World for the community to enjoy. 

Craig has been a member of the board of the Community of Character for several years and lends his skills as an expert barbeque chef at the annual fundraiser for the Juanita Haugen Scholarships, where he has served as a member of the scholarship committee. We appreciate Craig for his willingness to continue and serve the community after his retirement.

Many thanks to Kelly O’Lague for her many years of service as President of the Community of Character board. 

Kelly recently accepted a position as CEO of the Portland, Oregon United Way.  We wish her success in her new position; she will definitely do well.  A wonderful benefit and one of her reasons for taking the position is being close to her daughter and grandchild who live nearby. 

Kelly was previously CEO at Hively, where she established a “free” store for the needy where they could pick up free diapers, food, children’s clothing and books, even household goods and adult clothing.  Previously, she was Executive Director of the Tri-Valley YMCA where she directed successful programs such as Y-Princess, many camps and activities for children, including Pinewood Derbys.

She instituted the annual Mantin Luther King breakfast in the Tri-Valley honoring the late Martin Luther King and local citizens and organizations are honored for their service to the community.  She has been a wonderful, compassionate leader, always interested in helping children, seniors, and those in need. 

We appreciate her many years of selfless service to the community and promoting the values of the Community of Character.  She has been a kind, dedicated, compassionate friend and leader.

Other recent additions to the Community of Character board include: Marie Stapleton and Linda Kelly.


Juanita Haugen, a nationally known public schools advocate and the longest-serving member ever of the Pleasanton school board, would be proud that the Community of Character program she established has become an ingrained part of our community.  Juanita  died on March 5, 2007 at age 69 after a long battle with cancer. 

Help keep Juanita Haugen's

Memory alive

100% of donations go to

the Scholarship Fund, with no

Administrative Costs



YMCA Recognizes Pleasanton's Community of Character Collaborative


The Pleasanton Community of Character Collaborative was presented with the "You are the Difference" award by the YMCA of the East Bay at the organization's 134th Annual Meeting & Volunteer Recognition Awards Ceremony on October 16, 2013.


  The Collaborative's Joanne Gunson and Heather Rizzoli were given the award, recognizing the organization and its people for their hours of volunteerism.


  The Collaborative is a non-profit organization of volunteers working together to create a Pleasanton community culture built on values, goodwill, and community accepted traits of Responsibility, Compassion, Self-Discipline, Honesty, Respect and Integrity.


  The Community of Character Collaborative is jointly supported by the City of Pleasanton, Pleasanton Unified School District, Pleasanton Chamber of Commerce and various business, service and faith organizations.




Not just words...